https://alexnicholson.design/blog daily 0.75 2023-07-09 https://alexnicholson.design/blog/if-i-cant-measure-it-i-cant-or-struggle-to-design-it monthly 0.5 2024-12-10 https://alexnicholson.design/blog/designing-the-design-process-at-cover-genius monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/f4e37aff-c160-457c-98f4-72e6984e0443/Screenshot+2023-05-12+at+9.40.52+am.png Blog - Designing the design process at Cover Genius - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/ba54cf25-6ae6-47d8-9ba7-68de7c9f1736/Screenshot+2023-05-12+at+9.39.52+am.png Blog - Designing the design process at Cover Genius - Make it stand out Ideating on how to structure project kick-offs https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/aa8622ab-4d7f-4847-99bf-7285d2ac26ac/Screenshot+2023-05-11+at+4.59.29+pm.png Blog - Designing the design process at Cover Genius - Make it stand out Journey map of the current design process https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/650e2544-b4cd-4e3a-a3ac-ca4dd820ae28/Screenshot+2023-05-12+at+10.40.07+am.png Blog - Designing the design process at Cover Genius - Make it stand out Outcome of the roles and responsibilities workshop https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/b8308860-a54c-4df3-8342-d76192e13876/Screenshot+2023-05-12+at+3.34.02+pm.png Blog - Designing the design process at Cover Genius - Make it stand out The design process toolkit https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/16b5c247-80eb-4e86-ab07-f06571cb0608/Screenshot+2023-07-09+at+13.49.33.png Blog - Designing the design process at Cover Genius - Make it stand out The design process steps documentation https://alexnicholson.design/blog/test-blog-post monthly 0.5 2024-12-10 https://alexnicholson.design/blog/how-were-using-continuous-discovery-to-become-an-insights-driven-squad monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/09f5f5ea-f780-4a1d-84f5-6e9f41913468/2.png Blog - How we’re using continuous discovery to become an insights driven squad - Make it stand out Continuous discovery means small and iterative research studies each week https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/d4a808e0-eed9-4ab2-8cf8-4145beb9704d/4.png Blog - How we’re using continuous discovery to become an insights driven squad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/b64b9011-a685-4d5a-9e15-d0f47a035bcc/3.png Blog - How we’re using continuous discovery to become an insights driven squad - Make it stand out The squad getting together to watch a weekly interview https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/87ed4351-64a6-4820-906a-f8904d61d41b/1.png Blog - How we’re using continuous discovery to become an insights driven squad - Make it stand out A more traditional research approach which has specific milestones with larger discovery outputs at each stage https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/ba4c4aae-34f4-4edc-b09e-503040dfc81f/6.png Blog - How we’re using continuous discovery to become an insights driven squad - Make it stand out Logistics and operations are crucial to keeping the process running smoothly each week https://alexnicholson.design/about daily 0.75 2023-08-28 https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/6ee76c2f-5b68-4f95-a655-cf53cb6dfde5/Screenshot+2022-10-19+at+18.03.38.png About me https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/6ee76c2f-5b68-4f95-a655-cf53cb6dfde5/Screenshot+2022-10-19+at+18.03.38.png About me https://alexnicholson.design/case-studies daily 1.0 2024-12-10 https://alexnicholson.design/case-studies/kick-off-canvas-c65ys monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1626003714121-LKIFL5CLASJNE8QMD3RQ/Screenshot+2021-07-11+at+12.41.36.png Case studies - Kick off Canvas - Make it stand out Prototyping the framework pillars https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625935261039-WZ0RWL6ZE164QMFKRKWO/Screenshot+2021-07-10+at+17.40.15.png Case studies - Kick off Canvas - Make it stand out Kick off journey map, compiled using the insights gathered https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1626002133760-L1PS6AT97H5WJVI6T359/Screenshot+2021-07-10+at+17.36.23.png Case studies - Kick off Canvas - Make it stand out Documenting interview insights https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1626002318556-SCGMMIY8LKFE3A2ES6C0/Screenshot+2021-07-11+at+12.17.07.png Case studies - Kick off Canvas - Make it stand out Exisitng frameworks that pariticpants currenly use https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1626003098856-XI5J7DNZJOHCEA7B3QLN/Screenshot+2021-07-11+at+12.31.01.png Case studies - Kick off Canvas - Make it stand out Participants dream kickoff process https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1626001990821-MTEXN5IRC6XX9J5HC7FR/Screenshot+2021-07-11+at+12.12.49.png Case studies - Kick off Canvas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1626004055831-HRC5JMCXZ1YCMO53F94D/Kick-off+canvas+2021.png Case studies - Kick off Canvas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1626004613581-3BSDC08WR4WE5FIDW9W6/Screenshot+2021-07-11+at+12.56.37.png Case studies - Kick off Canvas - Make it stand out The canvas and guidelines for populating (click to zoom) https://alexnicholson.design/case-studies/money2020-szse5 monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573136255816-5EZ6F5F6LTNADR94ENM8/cover.jpg Case studies - Money20/20 App https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1572882770903-K5MIO9HQPUNS5VPL06OZ/Screenshot+2019-11-04+at+15.52.21.png Case studies - Money20/20 App User flow concept https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573822294242-7WN1IC8NKV8BPL06CMEK/meet+1.png Case studies - Money20/20 App Receiving a meeting request through chat https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1567170301927-C0RC6KGJGJBP9XX3V5GS/IMG_1690.jpg Case studies - Money20/20 App Sketching workshop outcome https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573226300394-EPXXW7V0A71DS359LPEH/Search+2.png Case studies - Money20/20 App Search filtering and new attendee profile https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573049113046-GYHOLYBFL7MN0C7KVAZP/Screenshot%2B2019-08-09%2Bat%2B16.07.01.jpg Case studies - Money20/20 App Top search terms https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1572882867938-W2GVI9WB98ZW3S8PN2YF/Screenshot%2B2019-08-30%2Bat%2B11.58.15.jpg Case studies - Money20/20 App Rapid prototype iterations for meeting requets https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573048814573-4PJZ2IWBCD629D951J1Y/Features+2.png Case studies - Money20/20 App Feature prioritisation https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573822394814-BNKQ8VLIY57L6KMVXDZL/meet+2.png Case studies - Money20/20 App https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573214902173-YTAZN7CJ2XN2VHPC6Y73/04-06-19_10-28_money2020_HALL-B__PB_4620.jpg Case studies - Money20/20 App Attendees at the event https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573227285985-IZOFHDFFCI4X9XOPRM2K/Search+1.png Case studies - Money20/20 App New search results https://alexnicholson.design/case-studies/cannes-lions-website-mt4th monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573213261241-NENVNGGOROET1L4S7YCU/Screenshot%2B2019-08-30%2Bat%2B10.33.50.jpg Case studies - Cannes Lions Website The old site lacked consistency https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573221002171-3BOSI9C9UXAJ9KKA49QS/MockupCL.jpg Case studies - Cannes Lions Website https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573225989087-LP55RQ2UCC77E1F3LDK7/templates.png Case studies - Cannes Lions Website Content templates in action https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573212332772-1T7R9H8ECTKP69TTGX0Y/IMG_0054.JPG Case studies - Cannes Lions Website Iterating on template versions https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573136911416-VC8NHOM9V2UXXLG7B93R/IMG_8503.JPG Case studies - Cannes Lions Website Bringing people from across the business together https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573561530128-9O1ODCAY42VIXEOQV3AD/Screenshot+2019-11-12+at+12.21.34.png Case studies - Cannes Lions Website The scale of brand expression across site experiences https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573136681565-6OU86DMYQQYF8CCFX9ZF/20180618214438+-+MikeMassaro.jpg Case studies - Cannes Lions Website Attendees on the beach in Cannes https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573213451433-AH9JG91OVLKE6U6L17FI/components.png Case studies - Cannes Lions Website Consolidated set of components https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573212075300-39SHIES3M08L4X6UO5SK/Screenshot+2019-11-08+at+11.20.54.png Case studies - Cannes Lions Website There was no shared understanding of how components could be used. https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573212271107-39ZL592PWS8URU2UZZEX/IMG_0009.jpg Case studies - Cannes Lions Website Turning content structures into visual wireframes https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573136952197-IUW1QIXR019CB8ZY8L8I/IMG_8628.JPG Case studies - Cannes Lions Website Some pages from the site audit https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1573212961186-KBRZDODI3U5HTB803V24/Screenshot+2019-05-01+at+09.50.29.png Case studies - Cannes Lions Website Exploring the event branding https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1574181140302-6L3AI9B3UO5MKOB2Q4EG/Screenshot%2B2019-11-19%2Bat%2B16.28.52.jpg Case studies - Cannes Lions Website Experimenting with website application https://alexnicholson.design/case-studies/tesco-yzas3 monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625739525097-HPRVRRMUUI5HF2NJC5OG/PDP.png Case studies - Tesco App The product detail page. In the old app (left) and the new experience (right). https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625589818829-L2B8YX33PQX4SN0ZQIQC/Rewards+hero+image.png Case studies - Tesco App https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625739630108-F2W1QRSEOD0IOXE6RJN7/Order+summary.png Case studies - Tesco App - Make it stand out The order summary page. In the old app (left) and the new experience (right). https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625843939004-GRE6Z1E1EB5UKNIQ9MR4/Screenshot+2021-07-09+at+16.16.49.png Case studies - Tesco App - Make it stand out Team sketching workshop https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625740520862-O1MV4QAU5LIJ6C80K16K/Proccess.png Case studies - Tesco App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625677031354-022HZ88EOONZUL9WFQ0I/journey+mapping.png Case studies - Tesco App - Make it stand out Customer journey map https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625677691582-MTJKEQ2F55YC9PYMGO9D/Screenshot+2021-06-29+at+14.31.42.png Case studies - Tesco App - Make it stand out Creating a content model to map the different steps in the joureny https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625739723153-5430IL5CWHXELRJ20SI2/New+content.png Case studies - Tesco App - Make it stand out The new Rewards home page (left) and Clubcard infographic (right). https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625677611837-W55Y71YWAWXP9M9F5IJK/Screenshot+2021-07-07+at+18.06.27.png Case studies - Tesco App - Make it stand out Our design process https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625740596424-I85389K33QRVMRP4FFKR/Opportunity+grouping.png Case studies - Tesco App - Make it stand out Affinity mapping our collected opportunities https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625739270256-1IZUVRAYMX8LL9LMC61K/PLP.png Case studies - Tesco App The product listing page. In the old app (left) and the new experience (right) https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625740364989-L26VOESVINDXSC74LQ59/Intro+image.png Case studies - Tesco App https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/1625844645674-IRGYM4ZQ62YUQKVUVLYH/Screenshot+2021-07-09+at+16.25.22.png Case studies - Tesco App - Make it stand out Early wireframe concepts https://alexnicholson.design/case-studies/clearscore-mwr7t monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/d21a310b-ee03-4f80-a079-1a25e13f0c2b/Screenshot+2022-09-05+at+17.35.18.png Case studies - ClearScore app - Make it stand out How the ClearSaver proposition works https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/fcb0b2c0-0fe7-43b9-a2f3-ff3644104678/Image+3+-+content+structure.png Case studies - ClearScore app - Make it stand out Initial exploration of content structure https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/622576b9-efa1-4009-a33e-9a821396a670/Image+2+-+research+tools.png Case studies - ClearScore app - Make it stand out Research process tools https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/f6c63977-dfa2-4e80-9832-85dabbccaee8/Image+1+-+current+journey+%281%29.png Case studies - ClearScore app - Make it stand out The existing journey where we saw a large drop off after the landing page of those users entering the journey. https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/7caf76d0-0079-41d2-a21f-29d576066335/Image+4+-+wireframes.png Case studies - ClearScore app - Make it stand out Exploring wireframes and page layouts https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/10e101aa-7476-4bbd-87a6-84d52c93f330/Image+5+-+iteration.png Case studies - ClearScore app - Make it stand out Iterating on visual design and final content https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/93ac3d6b-fcb0-42e5-b7f7-ddcb43126591/Before.png Case studies - ClearScore app - Make it stand out The previous design with information across two pages https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/78ad2e41-2419-4873-abc7-a8ade6b731ed/Picture+1.jpg Case studies - ClearScore app - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/8824a8db-255c-4469-b4bc-26f12287560a/Hero+image+clearsaver.png Case studies - ClearScore app https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/5561e4f7-cc14-4151-b471-71aac1d3545e/After.png Case studies - ClearScore app - Make it stand out The new design with all the information on one page, addressing the three key user needs identified https://images.squarespace-cdn.com/content/v1/5d6174fdcc4d67000129bc13/b106d619-a09c-4ec0-9d69-96dbfd158f01/Screenshot+2022-09-10+at+14.40.32.png Case studies - ClearScore app - Make it stand out Whatever it is, the way you tell your story online can make all the difference.